Book evaluation is a very easy concept. In marketing it is often times called "test marketing." These are people, individuals, and consultants who will go through and look at the marketability of your book, and evaluate the cover, and the sample chapters. This enables them to evaluate the best way to  market your book towards a certain audience.

Booknote, LLC., Lisa Guida, PO Box 2142, Branford, CT 06405 Tel:
203-483-7035; Fax: 203-488-6149; e-mail: lisa@booknote.com
lisa@booknote.com. http://www.booknote.com/ 
"Internet niche book marketing, promotion, web site design, eBook
promotion. "

Communication Unlimited, Gordon Burgett, PO Box 6405, Santa Maria, CA
93456 Tel: 805-937-8711; Fax: 805-937-3035; e-mail: Gordon@sops.com
Gordon@sops.com. http://www.agemasters.com/ 
"Will evaluate your manuscript for both readability and salability. "

Quinn's Word For Word, Robin Quinn, 10573 West Pico Blvd. #345, Los
Angeles, CA 90064 Tel: (310) 838-7098; Fax: (same); e-mail:
quinnrobin@aol.com quinnrobin@aol.com.  
"Copy editing, writing, proofreading, manuscript evaluation and
ghostwriting. We make your ideas sparkle. "

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