Branding

"Corporate branding refers to the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word "Disney" in the name of many of its products; among many other examples are IBM, Pepsi, and Coca-Cola." Is the definition that wikipedia provides as what is branding.

There are many types of branding, there is the Corporate branding which multimillion dollar campaigns which can take years, or you could be an over night "Dazzle brand" where teens see your brand on a music video and they "must have".  Often Dazzle brands do not last more then 5 years.

Personal Branding

Another type of branding is Personal Branding, which is the branding of a person, this is not the branding of a sports figure, the NBA, NFL and other agency do this job thru the sports lovers venues.  We build personas to get the results where you know that person as an expert in the field he or she practices their trade.

Dr. Phil would be one such example to show that one therapist who lived in Texas can become a media sensation.  The story of Dr. Phil is a great example of how a strategically planned out branding campaign can get the result you wish.

We offer many branding services from the little extras that are needed to the full branding service as a whole. 

You may engage our branding service, which as a general over view would be set as a year contract.  We work with our clients in 1, 3, and 5 year plans.  The first year is a building year, like with fruit trees, not much is going to be harvested the first year, just a great foundation.  In the first year you will have loads of homework which are required to start your new persona.  The first year will require a great amount of 1 on 1 time with us, and this is the largest amount of time and labor, after all it takes the greatest amount of energy to get the ship moving the first foot, once it is moving, it is fairly easy to both move and direct it's course.  Once you have spoken with us, you will have a defined budget and course of action, as well as a defined plan for you where you will be in 5 years. For the first year you can expect to pay between $10,000.00 and $100,000.00 in consultant fees and services.  Once again, this budget will be defined in the first free telephone consolation.  For your consultation call (808) 647-0821

Product Branding Development

Product Development is the process of creating a brand for a product which should have better public awareness.  A large number of product take on the persona of just another in a field of many, but with the proper branding behind a new product you can be the product which can claim, we are not like the other products we are special.  We often work on quick turn around new product branding.  A new product branding package starts at $500.00 but can be as much as $5,000.00. Call to get more info on New Product Branding Development, call (808) 647-0821

Strategic Planning

Often a strategic plan for a persona, product or service is called for far before it is needed, failing to plan, is planning to fail.  You can schedule a strategic planning consultation this is a 3 fold conference call, 1st you e-mail the rough ideas you wish to cover, this would include a executive summery of what the product or service is, or in the case of a personal branding issue, send the bio.  2nd Give a small amount of time for research, and set up a time to have the conference call, and 3rd in the conference call you will cover the issues you need to start the process of branding.  This is on average a 4 hour process, 2 hours research, and up to 2 hours of conference call.  This package is $500.00 and is a great start to your branding process.  Call to set up your Branding Strategic Planning conference call (808) 647-0821

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