Only 5% of all authors make a living at their art. Do you know the secret of those who succeed? Two words: "Self Branding"! We can help you promote the higher product; we promote the artist.

We teach authors how to brand or promote, and how to move into the next level of marketing, which is PR Branding.

Branding for Doctors:

Doctors in 2005, as an average only made $133,000.00.  Do not get me wrong, this is a good living, but now medical school is listed as a poor (ROI) Return on Investment, you could make a living at this level as a web designer, and it would  only take 2 years to get a degree.

• Authors

• Speakers

• On-Air Personalities

• CEO’s

• Small Businesses

• Consultants

• Models

• Financial Advisors

• Image Consultants

• Attorneys

• Designers

• Photographers

How can a M.D. make 10 times that amount? By branding!  Become THE Doctor in your area who people want to go to as the expert. The creation of a brand can easily start to be created with the help of Online Branding. Next, we will use more sophisticated branding techniques  that would include: public relations, newspaper art submissions, creation of a persona, radio interviews, and the creation of general media hype.

Branding for Small Businesses

As a small business owner you must learn that branding can increase your sales by as much as 20% over your competitors.  A study was completed showing that shoppers will pay up to 20% more for a known brand than a generic. The term generic is often thought of as cheap.  Brand your small business.

Branding for Consultants

The term consultant means, "a specialized person." This is the first step to professional branding.  The difference between a consultant, and the best in the field, is branding.  Becoming the best in the field does not take more training, it takes branding. This is an easy way to increase your fees by 500%, which is what the best in the field can demand.

Corporate Branding

Corporate Branding is two fold. One, is by projecting an image to your employees and your clients that you wish to improve business. A good definition can be found on wikipedia, which states:

"Corporate branding refers to the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word "Disney" in the name of many of its products; among many other examples are IBM, Pepsi, and Coca-Cola. "

Internet Branding

Internet Branding can have two meanings. One, is that you need to bring a new product to the masses on the internet, and therefore need to work on your internet brand.  The second meaning could be, that the internet is the venue to be the first step of of your internet presence and that the presence is what is being branded, like eBay.  eBay does not have a real product, but it sells millions of products every week.  Google is another such entity that is it's internet brand.  On the other hand, an Author of books would create an internet presence that would create a cult status.  The author could post new short stories which would bring in new buyers, and create a weekly or monthly newsletter, why is this important?  Because if you walked into a meeting for your next book, and could tell the publisher, "my fan newsletters have been revealing plot lines of the new book, and I have a newsletter subscription base of over 30,000." They'll think, that the sale of 50,000 copies would not be that hard, and it shows the publisher that you are ready to help sell your books.  The internet branding is the first step.

Internet Strategy

Internet strategy, like the ones mentioned above, partnered with other important internet services, such as good web design, creates a good marketing brand. I do not mind a flashy, cool site, but unless your business is selling flashy cool sites, then I would like a B+ effort for web design, and an A+ for SEO and internet PR. I know your next question is, "What is internet PR compared to regular PR?" The answer is, in regular PR, you write press releases and hope that there is a bored reporter who needs a topic today. Internet PR is working with internet tools with cool names like link farms, Page Ranking, reciprocating link programs, and the ever important article writing submission directories.  

Brand Branding

How often do you get to have 2 of the same words work that well together? Just let it roll off your tongue, Brand Branding. But, if you add in the other really cool  key phrases that often accompany those words, try this one, Corporate Internet strategy brand branding.

To come back to the point, there are 2 great world class examples for Brand Branding. One, is the all time leader, Walt Disney. He personifies the meaning of brand branding.  Do you know that it is illegal to have a tattoo of Mickey Mouse on your arm because the tattoo artist is not licensed to reproduce Mickey? Matter of fact, I am in violation of Disney copy writes just by mentioning how good Walt did this.

The second example, can be seen in progress, the legend Gene Simmons. Yes, the lead singer of Kiss. He has a TV Show that shows off just how well he creates brands, like he is doing with his new client, Indy Cars. He is building his brand for the second time, moving from a lead singer, to the head of a multimillion dollar PR/advertising firm which will build your brand for you.  I understand he now has a country as a client, the Turk and Caicos islands.  This would move him out of the "mover and shakers "category, to the Master Brand Builder. This is the brand branding idea.

Personal Branding

Personal Branding is converting a person to an entity by taking them from being a regular Joe Blow, to being an expert.  The are countless examples of your average neighborhood dentist or chiropractor, turning into a local, mini-celebrity through Branding.  We can create a program to help you increase your sales and notoriety.  I have worked with M.D.s to increase their income from $125,000 per year, to over 1/2 million per year because we turned them into their local regions health expert.

Join us and we will create a plan for you and your future.